The Build Track
Decide what to build — and see if it paid off.
Capture ideas, turn the best ones into initiatives — work you decide is worth doing, with an expected cost and what it should bring in — then build, ship, and see the result. Every cost and dollar is tied to the initiative behind it, so the right thing shipping visibly moves your runway (how many months of cash you have left).
No card needed · turn your first idea into an initiative in minutes
Idea → initiative → shipped → learned.
The whole track in one line. Capture an idea, promote the best to an initiative with a cost, build and ship it, then read the result — and what you learn feeds the next idea.
Get every idea out of your head.
An Idea Inbox holds everything you might build, so nothing good gets lost in a notes app. When you're ready to commit, you promote the best ones — the rest sit there, ready when their moment comes.
- One inbox for every "we should build…"
- Promote the best; park the rest without losing them
- Nothing decided on a whim — promotion is a choice
An initiative is a cost and what it should bring in.
Promote an idea and it becomes an initiative: a piece of work you've decided is worth doing, with an expected cost and what it should bring in. That's the contract you hold the work to — so "should we build this?" has a real answer, not a gut feel.
- An expected cost, set up front
- What it should bring in — the return you're committing to
- A clear yes/no on whether it's worth doing
Tasks, decisions, scope, approvals.
An initiative is where the work lives. Break it into tasks, record the decisions you make along the way, agree the scope, and get the sign-off you need before you commit real money — so the build stays inside the initiative you set.
- Tasks that move the initiative forward
- Decisions and scope kept with the work, not lost in chat
- Approvals before the committing acts
Every cost and dollar tied to the initiative.
This is the part a task tool can't do. Every cost you spend building, and every dollar it earns once it's live, is linked to the initiative behind it. So you can put intended against actual — what you said it would cost versus what it really did — on every initiative you make.
- Costs link to the initiative as you spend them
- Revenue links back once it ships
- Intended vs. actual, on every initiative
Profit broken down by the initiatives behind it.
Each venture's P&L — what it earns versus what it costs — breaks down by initiative, so you can see exactly which initiatives carry it and which dragged. Shipping the right one moves the venture's number, and the venture rolls up into your runway.
- Per-venture profit, split by initiative
- See which initiatives earned their keep
- The right ship visibly extends your runway
What you ship feeds what you build next.
When an initiative ships, the result — and what you learned — routes straight back into your Idea Inbox. The next decision is sharper than the last, because you can see what actually paid off and what didn't.
- Feedback routes back into new ideas
- Every initiative teaches the next one
- Decisions get sharper as you go
Decide what to build next — with the numbers to back it.
Capture an idea, make it an initiative, and watch shipping it move your runway. Start free; upgrade when you grow.
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